Job Description
The primary objective of this project is to apply advanced AI techniques, including machine learning, large language models (LLM), and natural language processing (NLP), to analyze, summarize, thematize free text fields from Elsevier’s sales CRM system (Salesforce.com), providing summarized insights that enhance sales strategies, product development, and marketing efforts. The aim of this project is to enhance and automate (productionize) a recently developed tool (MVP) with the above capabilities. The current tool, process includes topic modelling (BERTopic) to identify main themes in the text (word embedding, clustering), classification generation with GPT-4. [Figure 1] Ideally, allowing internal Elsevier business stakeholders to interact with the tool in natural language, could be an additional enhancement, improvement to the MVP.
Expected results
- Summarized Insights from free text fields: The tool should convert unstructured data into concise, actionable summaries. By thematizing the free text fields, the tool will highlight common themes and trends that are not immediately apparent from raw data.
- Enhanced customer intelligence: Summarized insights could reveal detailed reasons behind why customers are won or lost, moving beyond simplistic categories. Themes such as nuanced budget constraints, competitor influences, and customer feedback on product features could be identified.
Improved Sales Strategies and Team Coaching: The insights derived from the tool will help identify specific areas where the sales team can improve, providing sales leaders with information needed to tailor coaching sessions, leading to improved team performance and effectiveness. JOB IS FROM: nursingjobs.siteVIEW
- Data-Driven Product Development: Insights from the summarized free text fields could be used to inform product development and feature enhancements, ensuring that they align with customer needs and preferences.
- Enhanced Marketing Strategies: Marketing teams can leverage the summarized insights to better understand customer preferences and pain points, allowing for more targeted and effective marketing campaigns.
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