Brand Analyst Co-op/Intern – Summer 2025 (manulife)

Job Description

We are seeking a dynamic and detail-oriented individual to assist with the rollout of the Manulife brand in the US, including a significant media campaign for the US market. The successful candidate will work closely with our marketing and branding teams to ensure the successful execution and consistency of our brand strategy across various channels.

Position Responsibilities:

• Assist in managing rebrand inventory and ensuring timely delivery by partners through effective project management and stakeholder coordination.
• Traffic assets for the media campaign, ensuring all materials are delivered and deployed according to schedule.
• Report on progress, providing regular updates and insights to the team and stakeholders.
• Perform ad hoc tasks related to the GWAM brand as needed.
• Manage portions of brand delivery and governance, maintaining brand standards.
• Create, deploy, and manage digital assets for various campaigns, and analyze and report on campaign performance to provide insights for optimization.

Required Qualifications:

• Currently pursuing an undergraduate degree in Marketing, Communications, Business, or a related field.
• Basic understanding of digital marketing, particularly the use of social media.
• Strong communication and organizational skills, with the ability to manage multiple tasks and meet deadlines.
• Background in finance or wealth and asset management is highly beneficial.

Application Instructions:

• Submit your resume, cover letter, academic transcript, and work term evaluation (if any) in one PDF file.
• Note: Applications are reviewed on a rolling basis, and successful candidates will be contacted by the end of January or February.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Please contact recruitment@manulife.com for additional information.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.