Customer research intern (generalmotors)

Job Description

Role Overview:

The ideal candidate will play a role in supporting our market research projects, translating customer research information into valuable insights that will shape company strategic action plan.

This position is suitable for someone with a passion for market research and an interest in understanding China automotive industry and consumer landscape.

Key Responsibilities:

• Deep dive into customer research on digital service and experience in automotive industry.
  • Independently perform desktop research and data analysis on secondary research reports about automotive digital service and experience.
  • Summarize the reports and information into market insights that will strengthen industry knowledge base and shape project design.
• Support in planning and execution of primary research compliance to methodologies.
  • Support in the data analysis of primary research projects such as brand research, vehicle pre-launch study, etc.
  • Develop sample plan, questionnaires, and support stimuli development and review process.
  • On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management.
• Support in creating research report timely and communicate key findings effectively with team member and project stakeholders.
  • Collect and analyze data into customer and market insights.
  • Slide design and draft report with good story telling sequences.
  • Support function team review.

Your Skills & Abilities (Required Qualifications)

• 3rd year or 4th year undergraduates or graduate students majoring in English, Automotive intelligence, Business, Statistics, or Sociology is preferred.
• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint.
• Strong analytical and problem-solving skills. Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision.
• Ability to commit to a minimum of 6 months to ensure continuity and impact on long-term projects. 3+ days/week is required.
• Good knowledge about auto industry is preferred.
• Strong interest about automotive digital experience is preferred.
• A technical understanding of market research, both qualitative and quantitative methodologies is preferred.

What Will Give You A Competitive Edge (Preferred Qualifications) ​  
➢ Safety Commitment
➢ Global Perspective - Business Acumen
➢ Project Team Performance
➢ Public Presentation
➢ Group Facilitation
➢ Political Savvy
➢ Coaching team on the job
➢ Vision Development
➢ Must be comfortable working with Senior Leaders and Executives within the organization
➢ Ability to react and address urgent requests in a timely manner
➢ Capability to be proactive/self-starter; ability to develop new and creative ideas

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.