Digital Transformation Manager – Western Region (generalmotors)

Job Description

*** Hybrid: This position does not require an employee to be onsite full-time to perform most effectively. The employee’s role enables them to work at the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week.***

General Motors is undergoing an exciting digital transformation that will introduce new systems, platforms, and innovative technologies for our dealer network to facilitate an industry leading, omni-channel, 360-degree consumer digital retailing experience.

The Digital Transformation Manager (DTM) – Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.

A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.

The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a strong relationship builder and can develop/execute a plan to help dealers quickly onboard to new technologies while minimizing dealer frustration and concerns.

Reporting to the Digital Transformation Field Manager, the core responsibilities of the DTM are:

Closely collaborate with two primary stakeholders:

1. DDS Manager & Technical Enablement Managers directly within the Digital Innovation team who are responsible for the respective systems/technologies that require dealer onboarding/roll out.

2. Regional Sales Team (RD, RSM, DM) to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team

* Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:

• Working closely with Regional teams to kick off dealer interaction

• Defining core onboarding team members

• Guide Dealer personnel through systems training

• Complete blueprinting activities with dealers to map out various technical integrations
   

* Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.
 

* Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.
 

* Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.
 

* Participate in joint dealer contacts with district managers in their region.
 

* Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).
 

* Effectively manage dealer support related activities: intake, track, resolve or escalate dealer support cases.
 

* Actively interact and participate with various third-party support partners.
 

* Stay current with training activities on newly developed GM systems and services.
 

* Communication and reporting to VSM stakeholders, field & dealers

Required Skills and Experience:

• 5 years of sales, marketing & technology experience (multi-discipline, field, corporate)

• District Manager/field experience interfacing with automotive dealers preferred

• Driven sales, service, and marketing professional that excels in a fast-paced, dynamic environment

• Proven track record of driving positive change in sales, service, marketing or CX fields

• Builds and maintains strong relationships

• Strong problem-solving and communication skills

• Proficient and proactive communicator

• Highly analytical with strong attention to detail

• Comfortable working with data, analytics and developing reporting

• Strong presentation skills – ability to create and deliver effective business briefings

• Customer Experience focused initiatives

• Strong Project management capabilities

• Valid Driver’s License

Education and Training:

• Post-secondary education required, Bachelors Degree preferred

Benefits Overview:

• The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;

• Healthcare, dental, and vision benefits;

• Life insurance plans to cover you and your family;

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;

• GM Vehicle Purchase Plan for you, your family and friends.

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GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.